Tracking parameter remover
Strip UTM tags and other tracking parameters from a URL and get a clean link.
Tracking parameter remover
Paste a URL — or a whole list of them, one per line — and this tool strips the tracking parameters that ad platforms and analytics tools tack onto shared links, leaving a clean address behind. It recognizes the usual suspects out of the box: the utm_source/utm_medium/utm_campaign family, fbclid from Facebook, gclid and gclsrc from Google Ads, msclkid from Bing, mc_eid and mc_cid from Mailchimp, ref, and a range of similar trackers from other ad and email platforms.
The default list is not always exactly right. Add your own parameter names under "Also remove" — a session or click ID your own links happen to carry — and they are stripped alongside the built-in list. Going the other way, "Always keep" protects a parameter your site actually reads to work correctly, even one that shares a name with something normally treated as tracking, such as ref. Two more options round it out: drop the #fragment entirely, or trim a trailing slash from the path, and sort the surviving parameters alphabetically so two otherwise-identical links compare cleanly.
It is built for the everyday moment of sharing a link: cleaning up a URL copied from a newsletter before posting it in a chat, tidying an affiliate or ad link before archiving it, or normalizing a batch of URLs pulled from a spreadsheet so duplicates are easier to spot. Protocol-less addresses like example.com/page?utm_source=x are accepted too and normalized to https.
Everything runs locally in your browser — the URLs you paste, which can carry session tokens or campaign details you would rather not send anywhere, are never uploaded or logged. The tally under the output shows how many parameters were removed, so you can confirm the cleanup did what you expected before you copy, download or reuse the result.