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Ad claim and superlative analyzer

Flag superlatives, absolute claims and risky promises in ad copy, with a safer alternative for each.

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Output
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Ad claim and superlative analyzer
Paste marketing or advertising copy and this tool flags the phrasing that gets ad campaigns rejected or challenged: superlatives ("the best", "world's finest"), absolute claims ("guaranteed", "never fails"), health promises ("cures", "melts fat"), financial promises ("guaranteed returns", "risk-free investment") and time-pressure language ("act now", "limited time"). Every flagged phrase comes with a calmer, more defensible alternative, so you can tighten the copy without losing the pitch.
Toggle each category on or off — superlatives, absolute claims, health promises, financial promises and urgency — to match the kind of copy you're reviewing. Strictness has a standard level for everyday marketing and a stricter level for regulated industries like health and finance, which also catches subtler phrasing such as "clinically proven" or "guaranteed income". Add your own banned terms as a comma-separated list to enforce a house style guide, and turn on the discount-disclaimer check to flag a percentage-off or sale claim that has no qualifier like "while supplies last" nearby. The output switches between an annotated copy of your text, with each flagged phrase marked inline next to its suggestion, and a flat list of findings by line number.
The tool handles Windows (CRLF) and Unix (LF) line endings the same way. The tally under the output reports flagged phrases, risk density (flagged terms per hundred words) and word count, so you can compare drafts at a glance. The phrase list is English, since a safer rewrite for "guaranteed returns" needs a phrase list built for that language's own regulatory wording, not a translation of this one.
Everything runs in your browser. Your ad copy is never uploaded, so it's safe to check drafts before they go to legal review. Copy the result, download it as a .txt file, or send the output back to the input to refine it again.
FAQ
Does this replace a legal or compliance review?
No. It catches common red-flag phrasing so you can fix it before review, but it isn't legal advice and doesn't know your specific industry's regulations.
What does the strictness setting change?
Standard catches the obvious cases. Strict also flags subtler phrasing that regulated industries like health and finance are held to a higher bar on, such as "clinically proven" or "guaranteed income".
How does the discount-disclaimer check work?
It looks for discount language like "20% off" or "sale" and flags it when no qualifier — "while supplies last", "terms apply" and similar — appears on the same line or an adjacent one.
Can I check text in another language?
The phrase list is English, because a safer rewrite for a claim like "guaranteed returns" is written for that language's own regulatory wording, not translated word for word. Non-English text will pass through with only your custom terms checked.
Is my ad copy uploaded anywhere?
No. The analysis runs entirely in your browser — your text never leaves your device.