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Headline analyzer

Score a headline for clickability and get specific advice on how to improve it.

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Headline analyzer
Paste a headline and this tool scores it from 0 to 100, then explains exactly what to change. It checks word count against the 6–12 word range that tends to perform best, character length against a window tuned to where the headline will run, whether it includes a number, whether it reads as a question, how many built-in "power words" it uses, and how much of it is generic filler versus specific, concrete language. Every score comes with the two to four changes that would move the needle most, not a vague grade.
Set the content type to Blog post, YouTube video or Email subject before analyzing — each has a different ideal character window, because a search-result snippet, a video thumbnail title and an inbox subject line all get cut off at different points. Turn Show score breakdown off for a quick ranked list, or on to see the word count, character count, number/question flags and matched power words behind every score.
Paste more than one headline, one per line, to test variations against each other: the tool analyzes each one independently and lists them from highest score to lowest, so you can see at a glance which version of a title is doing its job and which needs work. Line endings from Windows or Mac paste the same way, and there is no limit beyond a generous size cap that only matters if you paste an entire article by mistake.
Everything runs in your browser — headlines are scored on your device and never leave it, so it is safe to test drafts before they are public. Copy the ranked results, download them as a .txt file, or send the winning headline straight into another tool.
FAQ
What makes a headline score high?
A word count in the 6–12 range, a character length that fits the content type you picked, a number, a question, at least one power word, and mostly specific rather than generic wording — each contributes part of the 100-point score.
Why does the same headline score differently for Blog, YouTube and Email?
Each content type has its own ideal character window — a search snippet, a video title and an inbox subject line get truncated at different lengths, so the same headline can be a good fit for one and too long or too short for another.
Can I test several headline options at once?
Yes. Paste one headline per line and the tool scores each one and ranks them from best to worst, so you can compare variations directly.
Does a low score mean the headline is bad?
It means the headline is missing signals that tend to correlate with clicks — it is a checklist, not a guarantee. Use the suggestions as a starting point, not a verdict.
Is my headline text uploaded anywhere?
No. Every headline is scored entirely in your browser — nothing is sent to a server, so unpublished titles stay private.